#6 | Alan Berg | How to Get Proactive With Sales and Marketing During Lockdown

With more than 25 years in sales, marketing and sales management, Alan Berg has been called “The Leading International Expert on the Business of Weddings & Events”. He’s a Certified Speaking Professional™️, the highest earned designation conferred by the National Speakers Association, and one of only 36 Global Speaking Fellows worldwide! Alan is a featured presenter every year at major industry conferences in North America and internationally. He has extensive sales, sales management and marketing experience ranging from publishing two wedding magazines, to Vice President of Sales and Education at The Knot (the nation’s leading multi-platform wedding resource), and now, in addition to public speaking and consulting with venues, caterers, entrepreneurs and local businesses, Alan is also a contributing Education Guru for WeddingWire, the leading wedding technology company (with websites in 15 countries). He also speaks and consults for websites in Ireland, Dubai, India, Australia, the UK, as well as countless venues, hotels, bridal shops, planners, entertainers and more. Alan has presented in 14 countries, 5 of them in Spanish, and is the author of the books “If your website was an employee, would you fire it?”, “Your Attitude for Success”, “Shut Up and Sell More Weddings & Events!”, “Why Don’t They Call Me? – 8 Tips for converting wedding & event inquiries into sales.” , and his latest book “Wit, Wisdom and the Business of Weddings.” Alan speaks to thousands of entrepreneurs and business professionals every year through webinars, live presentations, small-group Mastermind Days and on-site sales training. For more information on Alan’s website review and consulting and/or sales training services; to get a copy of his books, or to have Alan speak for your company, group or association visit www.AlanBerg.com, contact Alan@AlanBerg.com, text, or call 732.422.6362, international enquiries 001 732 422 6362. If you have any questions please contact me via email, use the short form on this page, text, or call 732.422.6362, international enquiries 001 732 422 6362.

 

SHOW NOTES:

Introduction of Alan Berg [1:23]

Alan Berg’s career path and credentials for becoming a guru of sales and marking in the events and wedding industry [4:22]

The events and wedding industry will survive anything and how to handle the COVID-19 Lockdown [19:52]

Starting a business during a recession [29:08]

10 Proactive Things You Can Do Right Now To Lean In, webinar teaser, tips for businesses to cope during lockdown and recession [36:05].

Proactively reach out to clients [36:32] and do the things you have been putting off to “someday isle” [39:37].

Rapid Fire Questions [47:16]

Where to access Alan Bergs content [54:16]

Alan Berg’s code for a good life [56:33]

 

QUOTES:

“Education’s purpose is to change an empty mind into an open one.” [5:12]

“You should never be selling anything, you should be helping people buy.” [7:06]

“I’d rather have a smaller list of engaged people than a bigger list fooling me.” [32:26]

“I’d rather be happy and successful than be right.” [56:33]

“Always do the right thing, and when in doubt do the hard thing.” [56:55]

“People do business with people, not with companies.” [1:01:00]